Metalac Cookware’s participation at this year’s Ambiente trade fair in Frankfurt was marked by the presentation of new decors and cookware collections, establishment of numerous business contacts and further strengthening of cooperation with existing partners. Although some exhibitors noted a slightly lower number of visitors compared to previous years, Metalac’s booth attracted strong attention and interest in the new collections and fully met expectations.
This year, the Ambiente Fair gathered around 140,000 visitors and nearly 5,000 exhibitors from 170 countries, once again confirming its position as one of the most important global events in the industry. The new booth location, positioned in a high-traffic area, along with its modern design, significantly contributed to the visibility and recognition of Metalac. The stand attracted considerable attention and received numerous positive comments from visitors and business partners.
The new enamel cookware decors drew particular interest, including both designs selected through the social media contest and collections developed by Metalac’s design team. Several of the new collections have already been confirmed by customers and are planned for production, further validating the company’s creative approach and its continuous focus on market needs.
During the fair, a large number of new business contacts were established with partners from various regions, including Israel, the United Kingdom, Saudi Arabia, Germany, Norway, Belgium, and countries across the Middle East. At the same time, relationships with existing partners were further strengthened, with next steps agreed for the implementation of ongoing and future projects.
Participation in the fair has opened up new business opportunities. The contacts established with partners from numerous countries provide a strong foundation for further export growth and the expansion of the distribution network. In the coming period, the focus will be on turning these connections into concrete collaborations with both existing and new partners.
“We are satisfied with the results achieved and believe that the contacts made at the fair will lead to new successful projects and long-term partnerships,” representatives of Metalac Cookware stated.
