Our Mission, Vision and Values

Our Mission

Sustainable development of the company through growth that allows creation of value for the owners and the employees, as well as “lifetime value” for the buyers of our products.

Our Vision

The leading position in key business areas in the market of Serbia and the Western Balkans, as well as the role of major competitor in the markets of the European Union, the Russian Federation and Ukraine.

In other business areas, following the strategic intentions of business leaders, with the ability to achieve highly successful operations using the existing product brands and creating new ones.

Our Values

  • Honesty
  • Trust
  • Respect
  • Commitment
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