Metalac & Konstrakta at the Summertime Vivaldi Forum


As a result of the Metalac & Konstrakta phenomenon, Metalac participated as one of the presenters at the Summertime Vivaldi Forum of the Mokrogorska School of Management in mid-June. Jelena MIjatovic and Marija Micovic from Metalac Digital had an opportunity to talk, once again, about this unusual phenomenon that had attracted the attention of the public, in the spirit of the new age, and which ended with a humanitarian donation in the amount of 2.5 million dinars to the National Association of Parents of Children with Cancer.

Spontaneity and adaptability demonstrated by Metalac, both in cooperating with Konstrakta and at this year’s Forum, answered the question “How does a company with such a long tradition keep up with the times so well?” Speakers at the event included representatives of the Serbian Customs Administration, famous TikTok author Waj Wai, Almazan Kitchen, Srdjan Saper, Emir Kusturica and many others – all in a similar vein as the provocative title of this year’s Summertime Vivaldi – “Why Not”.

Indeed, why not – Metalac has demonstrated its ability to use social networks to reach young people directly, leaving behind its perception of a mostly traditional brand.