Metalac Group

Metalac a.d. is a shareholding company with the head office in Gornji Milanovac.

Metalac was founded on April 4, 1959 and since 1998 it has been acting as a shareholding company. Ever since January 2006 the Company has operated as a decentralized company, when Metalac a.d. transferred its primary activities to the newly founded enterprises: Metalac Posudje doo for production of cookware, Metalac  Inko doo for production of  stainless steel and composite kitchen sinks and Granmatrix composite plates, Metalac Bojler doo for production of water heaters and Metalac Print doo for production of carton packing material and transfers for cookware decoration and Metalac Market doo retailer managing a chain of 50 specialized shops throughout Serbia.

Today Metalac a.d. acts as a Group with  14 subsidiaries:  four of them are productive, five trading companies in the local market and five compnies abroad.

The trading companies on the local market beside Metalac Market doo, are Metalac Metalurgija a.d. Novi Sad which places products of Metalac and widest range of household items on the market of Vojvodina and manages 20 specialized shops in Voivodina, Metalac Trade doo is a major wholeseller of imported household items,  and  Metalac Proleter a.d. is major supplier of citizens in the province of Gornji Milanovac through 40 points of sale. The company Metpor doo Belgrade acts as an agent of different foreign companies.

All five companies abroad deal with various ranges of Metalac products.The biggest share is from Metrot doo Moscow which has been operating in Russia for eleven years. The youngest company Metalac Ukraine was founded in 2011. The market of the USA is supplied by Metalac Group USA located in Milwaukee. Promo-Metal Zagreb covers the market in Croatia. In Montenegro products are sold through Metalac Market Podgorica.

The property structure of METALAC AD shows 60 % held by natural persons, 5% share of legal persons and about 35% custody accounts. The share of foreign entities and investment funds in the total capital is 45%.  Metalac a.d. shares are quoted on the B List of the Belgrade Exchange. Exchange analysts say that Metalac is one of the “healthiest” Serbian companies.

In 2012 according to the consolidate account Metalac made euro 59 million turnover and net profit of  5,2 million euro. Cookware production is core-business and  the company Metalac Posudje is one of major cookware producers in Europe.

Metalac exports its products to 25 countries of all continents. Except traditional presence in the region, products of  Metalac go to: Russia, France, Italy, Germany, Spain, Sweden, Finland, Denmark, Czech Republic, Ukraine, Georgia, Bulgaria... and as far as USA and Australia.

Metalac strategy is constant development as proved with investments as high as 40 million Euros in last 15 years. Today we are unique company that under one roof produces enamel, non-stick and stainless steel cookware, stainless steel sinks, various types of water heaters,  carton packing material and granmatrix composite plates.

Metalac Holding employs about 1700 people, half of them working in Metalac Cookware, every tenth with university degree. There is a trend of continuous education to improve and update knowledge in all fields.

Metalac a.d. has integrated Quality Management System ISO 9001 and Environemental Protection Management System ISO 14001 certified by TÜV. The subsidiaries Metalac Cookware, Metalac Inko, Metalac Print and Metalac Bojler also obtained QMS/EMS certificates  The company is dedicated to all aspects of sustainable development.

Metalac won number of important awards: Gold Plate for Corporate and Social responsibility for 2009, from the Association of Serbian Jurnalists; CSR Serbia Award 2008 for socially responsible behaviour;  Oscar for Quality for business excellence in 2007; Award of the Serbian Chamber of Commerce 2006 for contribution to Serbian industry; Best Trade Marks in Serbia for 2004, 2005 and 2006; 2005 Gold Medal for Quality; 2005 Award for Design Development and Application, 2004 Exporter of the Year, 2004 Business Partner ...

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